Good evening America,
I travel a lot, and I also go shopping a lot. With all this shopping, and all the damn traveling, I find myself having to eat at some less than stellar places. And more often than not, their beer choices are less than stellar. BUT....That is not the point of today's piece. If you want to hear me bitch about InBev or other non-craft beer, than you came to the wrong place (
here is why). Instead, I'm going to nit-pick, name call, and be whiny and snarky.
There are a few things I'm starting to notice (that I'm sure have been prevalent for some time) in the restaurant business that I'm beginning to take umbrage with. It doesn't affect me, but I just like to complain.
My first issue is this:
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Olive Garden: Specialty? Where? Oh you mean the Blue Moon? YOU DON'T SAY!
And the availability is limited? MUST BE MY LUCKY DAY! And don't even get me
started on their "Premium" selection. |
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Applebees: I took this picture in Connecticut, Manchester to be exact. Literally
zero of those beers are "local." Sure, Boston is only an hour and a half away,
but there are a bunch more local beers in Connecticut that aren't Sam Adams. |
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Buffalo Wild Wings: Probably the "best" of the bunch. But still, their
"craft and specialty" includes things like Mike's, Smirnoff, and Shock Top.
I was still able to get a Breckenridge Vanilla Porter, and a 90 Minute. |
Relatively harmless, right? It's just that I..hate wrong information. With the Olive Garden, I could very well be arguing semantics. Premium? Specialties? Who gives a shit, right? Right. NO! Not right! Budweiser is not a "Premium" beer. It's just not, and I feel trying to market it as such to customers is dishonest. Applebees and their "Local" selection? Again, I feel its just preying on the ignorance of people. And Buffalo Wild Wings? Well, believe it or not, they actually have a semi-decent selection. But marketing the Blue Moon, Shock Top, Bud Light Lime, and Killian's as "Craft and Specialty" is again, misleading and dishonest.
This all makes me think of the whole
Yankee Stadium debacle.
Look, I really don't care what beer these places serve. I just do not care one bit. There are plenty of places I can go to if I want some craft beer goodness, that wouldn't sell a InBev product in a million years. I don't expect every restaurant to cater to my wants, but I do expect every restaurant to not be a bunch of lying, manipulating, jerks.
Captivating segue.
Which brings me to my next point. Kind of. Not really. But still...
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Look at the frost on that glass. LOOK AT IT! |
KNOCK IT OFF WITH THE DAMNED ICED GLASSES!
Seriously, enough. If you're already taking the time to serve beer craft beer, or even something like Sam Adams Oktoberfest, I believe you have a responsibility to serve it correctly. Now, I'm not talking about proper glassware (that's a whole other bag of "what the fuck??" for another day), I mean something as simple as not serving a good beer in a glass that's colder than a witches tit in a brass bra. Call me crazy, but I actually
do enjoy the taste of beer. It is not a purely a functional drink. It is not an American Adjunct Lager that I chug down to blot out the memory of a life gone awry. It is a $6 a glass luxury that I afford myself, and enjoy immensely. So when you serve me my bottle of
Kona Koko Brown, and I ask for a glass and you give me a hollow cylinder of ice, I'm going to be upset for a couple reason. First, It's just not right. Secondly, now I have to sit there glass in hand, breathing on it like a weirdo, just to get it to a reasonable temperature so I can enjoy my beer that didn't pair well at all with your delicious, spicy, half rack of ribs. That was my own fault.
Being the obnoxious guy that I am, I took the the Internet to find some vocal support in my crusade, because damnit, this has to stop! I asked some of my favorite beer folk on Twitter what their thoughts were, and the responses made me laugh, and nod in agreement. And helped me validate that the tears I shed are not in vain.
And then
The Beer Babe said something that I skimmed over a bit in the preceding paragraph:
I may have pumped my fists in victory.
I even asked some local breweries what they would think of their beer being served in frozen glasses, but I've yet to hear back from them.
Facebookers weighed in on it, also:
See, I'm not crazy.
Lastly, America, I'm creeping up on one year of Hipster Brewfus. it has been an incredibly fun and knowledge-filled year. So to thank you heathens for your support, I will be holding another giveaway. It will most likely be more than just a beer or two, I just haven't figured it out yet. So, you know, be on the look out for that.
And there you have it. Take it easy, 'Merica
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